Developed the industrial and packaging design for Adventure Ready Brands, a cohesive system of “just add water” personal care kits built for life outdoors. The project focused on balancing usability, packability, and environmental responsibility through products that support Leave No Trace principles. Through user-persona mapping, market audits, and hands-on prototyping, we explored kit form factors and access strategies tailored to different camping scenarios—from backpacking to car camping. The result was a three-SKU lineup of modular, intuitive kits that make it easier to maintain personal care in the wilderness without sacrificing comfort, ultimately launching with REI.

Website: adventurereadyoutdoor.com

Studio: PRIME - Stuart Lee
Role: Lead Designer
Deliverables: Industrial Design, Packaging design
Year: 2023