I worked on the packaging design for Welly's first foray into lotions and ointments, expanding their presence in the wellness and medicinal space. We wanted to retain the Welly design language DNA, while also adapting it for a more serious and adult category. We worked closely with the team at Mythology- while they developed the expanded branding and color strategy, we developed the structural packaging direction. 

Studio: PRIME - Stuart Lee, Troy Yoshimoto
Role: Designer
Deliverables: Structural packaging design
Year: 2023