WILL PERFORM is a performance recovery brand co-founded by Serena Williams, helping define a new “Performance Care” category at the intersection of sport and health. In close collaboration with Mythology, we developed a scalable design language that works both in the gym and the medicine cabinet, balancing premium feel with cost-conscious manufacturing. The solution combines stock and custom components, including a custom multi-part injection-molded cap with CRC functionality and an overmolded TPU loop for portability. The final packaging system establishes a flexible foundation for future expansion while positioning WILL PERFORM as a modern, lifestyle-driven recovery brand.

Studio: PRIME - Stuart Lee, Adrian Candella
Role: Industrial Designer
Deliverables: Industrial Design, Packaging design
Year: 2022